From: Page, Jimmy [Jimmy.Page@latimes.com]
Sent: Thursday, February 20, 2003 4:10 PM
To: 'jimmy walter'
Cc: Hernandez, Irene
Subject: RE: Los Angeles Times
The ad is ok to run per our Adv Standards Dept
The earliest we can get the ad in the paper is Monday 2/24/03  (deadline Friday 2/21, 12 noon PST)
We will need account name/address/phone number
credit card for pre-payment.
 
We also need to know if we need to typeset the ad for you; or if you are sending it electronically.
(if sending electronically- the words "ADVERTISEMENT" must be in 14 pt bold capital letters)
 
Please see electronic ad submission info below.
 
Please follow up with Irene Hernandez on Friday 2/21 to finalize all the details.  She will be in the office at 8:30 a.m.
irene.hernandez@latimes.com, 213-237-3033
 
 
-----Original Message-----
From: jimmy walter [mailto:jimmy@jimmywalter.com]
Sent: Thursday, February 20, 2003 3:11 PM
To: Page, Jimmy
Subject: RE: Los Angeles Times

Thanks. I will want a full page ad in the A section. ASAP
jimmy
-----Original Message-----
From: Page, Jimmy [mailto:Jimmy.Page@latimes.com]
Sent: Thursday, February 20, 2003 3:07 PM
To: 'jimmy walter'
Subject: RE: Los Angeles Times

Once we determine the ad size and the date of the ad, we can check to see if there are premium positions available for the size and run date.  In most cases, premium positions have been filled by contract advertisers.
 
If a premium spot is not available, we can make a request that your ad be far forward, right hand page-
A couple of recommendations are: Main News or Part B (California).
 
The Main section offers a cross range of readers - all genders, age brackets, income brackets.  Many readers will read through the Main News section prior to going to their section of choice.
 
Part B (California) covers State and local news.
 
While every attempt will be made to accomodate section/position request, due to editorial/advertising demands, we can not guarantee where any ad may fall.
 
You can be assured that with the Iraq/UN situation and the California budget news, that people in this area are paying extra close attention to that which is printed in our paper.
 
Jimmy Page
 
 
 
 
-----Original Message-----
From: jimmy walter [mailto:jimmy@jimmywalter.com]
Sent: Thursday, February 20, 2003 2:41 PM
To: Page, Jimmy
Subject: RE: Los Angeles Times

I will change the ad to suit your needs. The ad is being run by the Santa Barbara News Press and Independent.
 
What about premium placement?
jimmy
-----Original Message-----
From: Page, Jimmy [mailto:Jimmy.Page@latimes.com]
Sent: Thursday, February 20, 2003 2:30 PM
To: 'jimmy walter'
Subject: RE: Los Angeles Times

The daily rate is $786.00/column inch
Sunday rate is $997.00/column inch
 
Example size/cost:
 
1/2 page :  6 column (11 1/2") wide by 10 1/2 deep = 63 column inches
Daily: $49,518.00
Sunday: $62,811.00
 
1/4 page :  3 column (5 11/16") wide by 10 1/2 deep = 31.5 column inches
 
Full page : 6 column (11 1/2") wide by 21" deep = 126 column inches
 
 
Daily circulation / readership: 1,011,732  /  2,697,050
Sunday circulation / readership:  1,394,544  /  3,930,360
 
If you prefer we can publish this ad in our Los Angeles Times National Edition (coverage in San Francisco, Las Vegas, New York City, Washington DC) at no additional charge on the same day your paid ad publishes in the Southern California edition.
 
The Los Angeles Times reviews all ad copy that is political in nature before agreeing to publish the ad
Our Advertising Standards Department is reviewing the ad copy at this time.  If you have questions pease feel free to contact either myself or Irene Hernandez, Political Adv Sales Rep,  213-237-3033  ( irene.hernandez@latimes.com )
(Ms. Hernandez is out today and I am covering her desk)
 
Thank you
Jimmy Page
-----Original Message-----
From: jimmy walter [mailto:jimmy@jimmywalter.com]
Sent: Thursday, February 20, 2003 2:03 PM
To: Page, Jimmy
Subject: RE: Los Angeles Times

The ad does not advocate anything. It is intended to educate the public on news they may have missed. It would benefit the needy of the US by preventing the diversion of money from social causes to war. It would benefit the needy of the Middle East by preventing the destruction of what infrastructure and food distribution there is. I include the .jpg for your consideration. Whatever your determination, please get back to me with your view and what it would take to run it on a Monday, Friday, or Sunday. I have camera ready in .ai, .eps, .cdr, .tff, etc.
 
jimmy
-----Original Message-----
From: Page, Jimmy [mailto:Jimmy.Page@latimes.com]
Sent: Thursday, February 20, 2003 10:15 AM
To: 'jimmy@jimmywalter.com'
Subject: Los Angeles Times

Mr Walter,

Thank you for your interest in the Los Angeles Times.

We do have a non profit rate available for our full run and zoned editions.  The non profit rate is reserved for those organizations placing ads to benefit a needy cause.

I will be happy to discuss your advertising needs.  Please feel free to call me at 213-237-6157; or respond to this email with the nature of your ad.

Jimmy Page Account Executive

 

 

 

 

-----Original Message-----

From: jimmy walter [mailto:jimmy@jimmywalter.com]

Sent: Wednesday, February 19, 2003 7:52 PM

To: jeff.young@latimes.com

Subject: Non-profit ad rate?

 

Do you have a non-profit ad rate?

jimmy walter